David Dorf, Senior Director of Technology Strategy at Oracle Retail, recently wrote about a new term that is starting to take hold in the retail world – Omni-Channel. I really like this term. This provides an all encompassing view of …

Multi-channel retailing is far from new. Retailers have been selling in multiple channels for over a century, originally via mail order catalogs and then via the phone. The Sears catalog was first published in 1888. They understood the benefits of multi-channel retailing. From this point forward, retailing was more than simply brick & mortar. Providing additional channels for your customers, meant opportunity for increased revenues and better customer service.